A gallery is something like a portfolio that presents your previous projects. Successful past projects will encourage customers to do business with you. A local business is generally tied to a specific broad location and covers a few service areas.
When it comes to SEO, it works well to have a page for each of your service area locations. For example: If one of your service areas in Melbourne, the location page URL should be something like domain. A map that shows the location of your office or store is very helpful for potential customers. Google Maps can be easily added to your website. Though a map is helpful, you must also mention your address anyway. In many cases, people visit your site just to know your business address.
Customers can easily send you messages using the contact form. It is more convenient than emailing you. The contact form has become an essential website feature for all types of business. Your site must mention your business hours. Be careful and update the time and let your customers know if you are open or closed on a certain public holiday.
This is a place to tell your business story. You can be a bit creative here but be sure to include important information; your company history, awards and recognitions, future plans, etc.
As a business, your site receives a lot of information from your customers, and this page needs to clearly explain how this data is used. As a business, you will find out there are some common questions that every customer asks.
The FAQ page contains the answers to these questions and acts as a timesaver for both you and your customer. The sidebar of a blog page shows the most popular or recent posts for easy navigation for the visitor. The search box is one of the basic elements of a good blog page. Your blog readers may often use the search function to find a relevant blog post. If someone wants to share one of your blog posts, you want to make it as easy as possible.
Social media share buttons will enable this with a simple click. Comments are a great way to engage in conversations with your readers. This helps to build a closer relationship with them. Title tags and meta descriptions are used on the search engine result pages and how well they are written can determine which page your website shows up on and how many clicks it gets. The title tag is considered to be one of the strongest onsite ranking factors and the meta description helps a searcher understand what the page is about.
You or your SEO agency should be able to easily update the page titles on your website. You should have the ability to easily update the URL of your pages if the content of the page changes. More and more people are accessing the net through their mobile devices. Mobile responsiveness is now an essential part of website functionality. In a mobile device, it is not possible to show the full main menu because the screen size is so small.
A hamburger menu function hides the main menu content as a sidebar, allowing users to bring up the main menu by clicking on the three small horizontal bars at the top left corner of the page. A website should be compatible with all modern web browsers, especially the most popular ones including Chrome, Firefox, Safari, Internet Explorer, Edge and Opera.
Google Analytics is the best tool for collecting and analysing web traffic and how people are interacting with your website. The reports generated by Analytics help you plan your market strategy. It is an invaluable tool for a business website, so make sure you have it set up.
If your site has any malware or SEO based issue, Google search console will help you to identify and resolve that too. Properly optimised code and an efficient content management system is the key here. A smaller business just needs to include the one or two addresses it has.
Contact information gives users a way to get in touch with you. Include a phone number and potentially a support or informational email address on your about page. This way, anyone who has further questions or who is experiencing issues with your product or service can make contact quickly. A contact form is another way of making your company available to users. A biography for your organization and its founders helps visitors better understand who they are doing business with.
People love familiarity and feeling good about where they invest their time and money. A company bio can brighten up your about page with some storytelling and personal anecdotes. Teams will vary depending on how your organization is broken up and what teams you have. Team biographies show the diversity of your organization in regards to their interests, backgrounds, and modes of thought. Including short bios for employees gives everyone a chance to make their own personal impression on the people coming to your site.
A lot of companies will include a video component to their team or careers page that includes interviews with real employees. This serves as great marketing collateral for when your company goes on a hiring spree. Video components also improve SERP rankings. This is, quite literally, just a list of features your product has. What can it accomplish for other professionals?
Be sure to organize features according to the specific categories they fall under. If your software product can update and organize customer contact information, list that under a contact management category. Users are always wondering if a certain software tool is compatible with something they already use. Including integrations on the features page is a good way to address these questions early, as well as increase traffic to your website by including the names of popular tools.
Case studies allow visitors to explore how your product or service has benefited the customers before them. Case studies are unbiased and have the data to back up the claims. Learn how to write a case study to help convert your business website's visitors into qualified leads. Blogs are great for any organization wishing to bring traffic to its site through unique content, or wishing to provide regular updates through published posts.
Blogs can be organized in a number of ways, but it matters that they are organized. Readers and visitors should have a clear understanding of how your blog is broken out and how they can find the content most relevant to their interests. We spoke earlier about having a search bar located on every page, but having one on your blog page is perhaps the most pertinent, as matching keywords can lead your visitors to locate content. Readers occasionally want to know more about the professionals writing blog posts.
This creates familiarity with certain writers, potentially encouraging readers to return specifically for their content. These also can establish credibility for authors with relevant experience. Blogs are meant to be conversation starters, are they not? Including a comments section after blogs allows readers to participate in a forum-like discussion that shows how engaging your content is.
Take this opportunity to include a bar or list of recommended content that could potentially keep them on your site for longer. These pages help visitors find answers to questions that have been asked before. Questions are the building blocks of a forum. Once questions are asked, other people can start to offer up their answers and truly begin a community of shared knowledge. Organize the questions and answers of your forum or FAQ by topic, much like you organized your blog.
As with the blog, make these questions searchable. Every company has set guides and processes, and customers benefit from that documentation as well. Consider making customer-facing documentation and making that available in your knowledge base. Infographics explain a big concept in a small picture. If your company has infographics that explain processes or data, make that available through the knowledge base.
But what are some of the elements you should consider on your end, in the control room? There are hundreds of rules and guidelines for effective search engine optimization , so here are a few to start with:. Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking.
This is a high-level overview of seven deep topics! These basic tenets will help you start getting more value out of your web presence as you move toward the great website you need.
For a deeper dive, contact us. Ideas On Purpose is ready to help. So, what makes a great website? Well Designed and Functional Your site reflects your company, your products, your services and ultimately your brand. Easy to Use Site visitors are always in a hurry. Optimized for Mobile Today there are no excuses, your site must look great and work well on any platform.
Fresh, Quality Content Be succinct, interesting and new. Clear calls to action If your site asks nothing of visitors, they will surely do nothing. There are hundreds of rules and guidelines for effective search engine optimization , so here are a few to start with: Use page titles and meta tags on every page and alt tags on every image. Optimize content on your site to align with words real people search for.
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