What is causing this marketshare slip? Using the subnational-level data, we were able to uncover that Mycobutin is growing significantly in Inland Empire territory, Phoenix North within Arizona, and most importantly, among non targets NTs. These are actionable insights we are able to directly pass on to the Sales and Marketing teams to adjust our targeting strategy.
Unlike the current approach, which is manual and hypothesis driven, Tellius is providing us with important facts that ensures we do not miss out on any opportunities. Tellius removes the bias from the analysis and automatically diagnoses every possible combination of why market share changed and highlights the key drivers for this trend break. With these new insights, the business quickly pivots its strategy and reprioritizes its field force.
As data streams in, Tellius will continuously monitor all our leading indicators and automatically alert us with actionable insights if there have been any statistically significant changes. I can slice and dice the data by variables I am familiar with, but that introduces bias into the analysis. Business Question : where is Mycobutin outperforming us?
Once again, Tellius came to the rescue and analyzed every HCP segment and prescription activity to identify the factors having the largest impact on our underperformance vs. Mycobutin in a matter of minutes. Quickly highlighting more insights into not only where Mycobutin is growing in New Patient Starts, but also where are dominating us in share among NJ, PA, and Tier 1 targets.
With these new insights in hand, the decision to be made is clear — put more sales resources in underperforming areas NJ, PA, and Tier 1 targets as well as shore up weaknesses in Inland Empire territory and Phoenix North within Arizonan — but the next question is, could we identify high prescriber propensities of Entruvica to more specifically target HCPs moving forward?
Such metrics are important to track guaranteed refills and lower the risk of brand switching by consumers. In Sales by Condition, medication sales can also be tracked down by condition, such as gastrointestinal, respiratory, thyroid nodules, diabetic, and cardiovascular. Overall, from this pharmaceutical dashboard example, pharmacists, executives, and sales representatives can drill down to glean details about medication sales by Rx or non-Rx, and by state or condition.
Access live minute demo with our experts. Get Started. Pharmaceutical Dashboard Examples. Pharmaceutical Production Analysis.
Pharmaceutical Labor Dashboard. View Other Solutions. From evaluating claim settlement times to analyzing customer satisfaction…. From evaluating equipment downtime to analyzing labor and production costs…. Total drug wholesalers product sales values to drug retailers pharmacies by brick or zip code.
Sales values are calculated as units multiplied by client-selected price, where the price is the warehouse acquisition cost unless the client has chosen to have a different price applied to its direct sales or government depot sales.
Total drug wholesalers product sales units to drug retailers pharmacies by brick or zip code. Table
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