I was going to Vegas to New York, to LA, to here, to there, to meet all these record label people who wanted to sign me. And I ended up picking Columbia, and then, yeah, it was crazy. None of it made sense to me. I had no job. So it was a blessing and a curse. Do you feel like you kind of got caught in the crosshairs of a shrinking industry trying to figure out how to capitalize on a viral hit?
We can do something with this. It was when I was in New York, and it was a press [schedule]. I hated doing press. It was the worst. How did I do this? This is insane. I was addicted to opiates. But I would have to go to all these radio stations to promote my song. And I just think about, what is the difference between what she has to do day-to-day to what I had to do day-to-day, 10 years ago.
Why am I doing this? This is so weird. Why am I on the cover of a magazine? Okay, this is crazy. My makeup looks wild. Who am I? And on top of all that, my health was just insanely terrible. The whole thing was just a concoction for trauma. Kreayshawn said this, she did that, this, whatever, nude photo leak.
I just was so bad at talking back then. They like me. Instead, her story has notes of a familiar tale of how major labels pluck young artists out of reality and then spit them back into it, to quite brutal affect, with no care for the consequences. Usually you're just recycled. It sucks. Guy musicians can be whatever age. But since focusing less on music, she's become a working mother and a businesswoman, turning her hand to a jewellery line of which she's a creative director , starting a radio show, vlogging, DJing, getting into graffiti and starting plans for a zine filled with her "banger tweets, my really funny ones".
She's also started a female-only DJ Collective with friends Chippy Nonstop and Brittney Scott, among others, and has even started tattooing, offering to ink my untouched skin, telling me: "I only tattoo virgins. Like this! But even amidst her unshakeable drive and optimism, there are still some scars left from her brief dealings with mega fame.
I'm bankrupt. I'm going to have to finesse somebody to get a business licence for me. In a since deleted tweet, she said "Can't believe the day came. The IRS wiped my whole bank account clean. I'm completely devastated," before going on to accuse her accountant of failing to pay her taxes.
With the flames of "Gucci Gucci" and Somethin' Bout Kreay burning on mostly in cult memory, her continued openness on Twitter and in semi-regular vlogs about her experiences has kept her story out there, and her sometimes brutal honesty has helped her maintain a loyal fanbase of over half a million. That's why I go on those rants about shit that isn't comfortable or you wouldn't even tell your best friend. You say it on Twitter because you know someone out there is gonna need it.
Unfortunately, this sometimes goes both ways, and her candidness can put her in nasty situations. When she first told the world about her IRS troubles she was struck by the blunt edge of the general public's apathy towards stars who fall from grace, eventually deleting the tweets because it was: "painful [to] see people laugh at my misfortune and devastation. During the course of our conversation she's quiet, but likes to talk. She's funny, too. Noticing my British accent, talk quickly turns to her slight anglophile tendencies.
Fast forward to a few years later and she had begun performing as part of the all-female collective White Girl Mob alongside V-Nasty and another rapper named Lil Debbie. However, dynamics within the group were tumultuous to say the least, and the group eventually disbanded. Kreayshawn released her first mixtape, Kittys x Choppas, in , even dropping a music video for her song "Bumpin Bumpin. On May 16, , Kreayshawn uploaded a new clip to her channel: the official music video for "Gucci Gucci.
Within three weeks, the "Gucci Gucci" video had racked up nearly 3 million views, and naturally the record labels started circling. Quickly, Kreayshawn inked a deal with Columbia Records and from there, life seemed to take off.
She directed a music video for the Red Hot Chili Peppers. She even ignited her very first rap beef with none other than Rick Ross, and was also the victim of a nude photo leak after her Twitter account was hacked.
Basically, she started checking off every box of s celebrity culture as quickly as she could, before she'd even released a follow-up to the single hit that made her famous in the first place One year after her breakout single, Kreayshawn released her major-label debut album, Somethin' 'Bout Kreay , via Columbia Records. However, the album peaked at a disappointing No. This hardly boded well for Kreayshawn, and it certainly didn't help that critics were giving the studio set awfully mixed reviews, with many panning the rapper's penchant for inane lyricism.
If you need an example, just watch the music video for "Breakfast Syrup ," below.
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