Although less pronounced than these differences in age, Twitter users also tend to have higher levels of household income and educational attainment relative to the general adult population.
But the gender and racial or ethnic makeup of Twitter users is largely similar to the adult population as a whole. Twitter users are more likely to identify with the Democratic Party compared with U. Of course, many political independents actually lean toward one of the two major parties.
These partisan differences between Twitter users and the general public persist when looking across certain age groups. Among older users, these differences are similar. In terms of political ideology, Twitter users are less likely than U. At the same time, similar shares of Twitter users and U. Twitter users as a group express distinct opinions relative to the public as a whole on some political values, particularly when it comes to views having to do with race, immigration and gender.
They are also more likely than the U. In other ways, the views of Twitter users differ only slightly from those of all U. By definition, the most active tweeters produce a large amount of content relative to the rest of the Twitter population.
But the scope of these differences is profound. The behaviors of these highly active tweeters also differ from the rest of the Twitter population in ways that go beyond tweet volume. And these most active tweeters are much more likely than others to say they post about political issues.
Despite the differences between highly active tweeters and those who are less active, other instances show these active users differ only modestly — or not at all — from the rest of the Twitter population. Although prolific tweeters report tweeting about politics with great regularity, their overall partisanship is not out of sync with other Twitter users.
In times of uncertainty, good decisions demand good data. Please support our research with a financial contribution. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. More information. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites.
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The majority of Twitter users come from the United States, with more than 47 million accounts. This is followed by Japan and the United Kingdom. As a matter of fact, seven of the ten most-followed Twitter accounts hail from the land of the free. Check out our guide on how you can get more Twitter followers. And far as Twitter statistics show, three out of four emojis tweeted are positive, with those reflecting a state of joy being tweeted more than sad, angry, fearful, and disgusted ones.
Unsurprisingly, the amount of positive emojis tweeted increases towards the weekend. Getting your brand involved on Twitter, however, revolves around more than just being interactive and engaging.
According to Twitter, purchase intent of users increased over five-fold when were exposed to tweets from both influencers and brands, as opposed to 2. Getting involved in Twitter campaigns with influencers has clear benefits for your business and you may want to begin finding appropriate influencers as soon as possible.
If you have just one takeaway from these Twitter statistics, let it be that it is one of the most important social media sites that should form part of your brand strategy. Searching for the best website builder for your small business? Here are 9 great, user-friendly options to get you star…. Unsure how to install it on your website? Learn how to sell online and grow your business way beyond the borders of your city or your country without ever leavin…. Oberlo uses cookies to provide necessary site functionality and improve your experience.
By using our website, you agree to our privacy policy. Skip to article content Post contents. Number of Twitter Users 2 2. Twitter Demographics: Age 3 3. Twitter Demographics: Gender 4 4. Average Time Spent on Twitter 5 5. Twitter App Store Downloads 6 6. Tweets Statistics 8 8. Twitter Popularity in the US 9 9. Most-used Emoji in Tweets 10 How popular is Twitter among consumers?
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